Allen Solly Launches Its Kids Wear Collection

Allen Solly announced the launch of its Kids Wear Collection, which is funky, uber cool, fun, stylish, frill free and comfortable. Primarily making Kidswear merchandise different, casual, fun, international and stylish.

Commenting on the launch, Mr. R Satyajit, COO, Allen Solly, said: “The organized kidswear market, excluding school uniforms, is estimated at around 2,000 crores, growing at 30% every year. The kidswear market is among the fastest growing segments in the apparel industry and Allen Solly aims at playing a key role in the branded Kidswear segment.”

90 % of the merchandise is made of 100 % cotton fabric, which is most comfortable for Children. Four strong collections namely: Colour My World, Urban Holiday, Sports Academy and Enchanted, have been built around the numerous occasions in a child's life.

Strict quality parameters have been followed while designing these clothes including testing for saliva and perspiration colour fastness. An attempt has been made at making the merchandise child safe for e.g. care has been taken to not provide any drawstring around the neck and wherever it is included - it confirms to specified length.